U-ology 101 is a motivational address given by 28-year-old marketer and entrepreneur, Jesse Jones. His desire is to carry his message to the youth of today and provide them with real tools to staying on the right track. In today’s world there are many distractions for our youth that can unfortunately lead too many of them astray. U-ology 101 is structured to be an engaging and candid conversation with young people. By recognizing the challenges they will face, and providing an action plan to overcome this, they will receive genuine knowledge to help them focus on actualizing their dreams. U-ology 101 is a great addition to any curriculum because it injects positivity, motivation, and hope into the minds of tomorrow's leaders and has been designed to break down the process to make one's passions, their life's work.