JESSE JONES WAS BORN IN SUDBURY, ONTARIO, CANADA. He moved to Toronto at the age of five where he was raised in the heart of the arts and entertainment industry. From an early age Jesse was exposed to the world of marketing and promotions. His parents Allan and Denise Jones, founded Jones & Jones Productions in 1987, and became well-known marketers and promoters within Canada's urban music and entertainment industry. Being involved in a variety of shows, concerts, cultural plays, and other entertainment ventures further shaped the drive, ambition, and work ethic Jesse has today.

Graduating with a degree in Communications and Marketing from the University of Ottawa provided Jesse with the necessary building blocks to accompany the strong foundation established during his upbringing. Among his quickly growing resume is a set of amazing accomplishments, which include Manager of Brand Partnerships at The Y Syndicate, collaborations with internationally recognized music labels, and experience as a music manager and consultant.